Taiwan Cards
Starbucks Coffee International opens locations in Taiwan, along with
Thailand, New Zealand, and Malaysia in 1998.
Read the complete timeline.
Cards from Taiwan are truly unique. Besides moving the Starbucks logo
to the bottom left or bottom right, they have built-in "smart chips." Because Taiwan
has a severe problem with fraud,
Starbucks of Taiwan decide to use the anti-fraud IC-chip card.
Cards issued in Taiwan are only good in that country.
Starbucks Coffee International also issued "charity cards" to registered Taiwanese members in November 2003.
500 sets of the Butterfly, 5th Anniversary and Double-shot were available to these members
for a price. Since they don't have an IC-chip built in, they had no function other then for collections.
Each of these cards have an embossed number on the back for tracking/identification.
The money raised
for the "charity cards" went to the education of native Taiwanese!
In addition, most Cards have an interesting sleeve. See them on the Special Sleeves page.
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