"Vespa"

Issued Spring 2003, this card was released during the Vespa promotion**. This card has became collectable with scooter enthusiasts because of the Vespa image.

In addition, this card won the 2003 International Card Manufacturers Association (ICMA) Élan Award in the Best Non-Financial Card Design for Card Manufacturing Excellence category. The winning card, "Vespa", pictures whimsically animated artwork of a Vespa scooter and patrons enjoying coffee outside an Italian style bistro.

The card was manufactured using a unique process on clear PVC. The card was complicated to manufacture, requiring several additional printing steps, more than is usually needed for a typical four-color card.

** The Vespa Promotion in 2003 stated: Starbucks Coffee Company, which recently signed a co-branded VISA deal with Bank One, has teamed with Piaggio USA, manufacturer of the "Vespa" motor scooter, to launch a sweepstakes for holders of its stored value cards to win loaded Italian vacations and prizes. Starbucks Card holders can enter to win prizes in the "Starbucks Stirs You, Vespa Moves You" Sweepstakes by making purchases or reloads on their registered Starbucks Cards between now and April 22nd. Each registered card transaction will automatically enter customers in weekly drawings for loaded "Starbucks Cards" and for the overall drawing to win Starbucks Cards, Vespa motorscooters and Vespa-themed prizes.

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