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VIA (Taiwan)

Taiwan is known for promoting their Starbucks products and special events with Starbucks Cards. This is VIA, the instant coffee that allows customers to have a cup of Starbucks anywhere. Released in Taiwan only on May 9th, 2011.

The Card is a bright orange with the wording "Never Be Without Great Coffee". The bottom right shows (in images) how it's made.

More About VIA

From the Starbucks website, this is the explanation of VIA:

Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA ® Ready Brew is different – it's full-bodied and flavorful, just like the Starbucks © coffee you know and love.

It's made with the highest-quality, ethically sourced 100% Arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We micro-grind the coffee in a way that preserves all of their essential oils and flavor. No other coffee company takes this step, and it makes all the difference.

SKU SKU19009

Quantity in stock No items available

Weight 0.07 lbs

Year Released 2011

Our price: $29.95

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