Perhaps the most beloved character is the snowman named Brian, who made his Starbucks card debut in 2010 with a cup of coffee nestled improbably in one stick-hand. He quickly became a customer favorite and has returned each year, often sporting a cozy scarf and a smile. In 2013 he was joined by his avian sidekick, dubbed Louie in honor of the St. Louis Cardinals. Their bromance has been featured with a card each year ever since.
Winter Friends or Snowman 2014 is the 5th year for a snowman themed design. This jolly snowman is smiling on his cardinal friend.
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