Fall Braille (Canada)

The Fall Braille Starbucks Card is another first for the Starbucks Card. This Card is designed with colored autumn leaves, but the striking feature is the actual braille to the left of the new sirens eye (logo). The Card was punched with STARBUCKS in the Braille format (click icon for closer look). This design is universal and can be used worldwide. October is also National Disability Awareness Month.

The Braille system is a method that is widely used by blind people to read and write, and was the first digital form of writing that was devised in 1825 by Louis Braille. Each Braille character, or cell, is made up of six dot positions, arranged in a rectangle containing two columns of three dots each. A dot may be raised at any of the six positions to form sixty-four (2 6 ) possible subsets, including the arrangement in which no dots are raised.

The Canadian version has the bi-lingual English/French on the reverse.