Released in North America, November, 2009 is the third key chain Card released in North America. It was early 2009 that the first full sized (RED) Card was released, this being the mini version as the Product Red program continues. Starbucks is a partner of Product Red, an organization co-founded by rock singer Bono. The idea is simply to raise money to help our African friends dyeing of AIDS. The Card measures 2 3/4 x 1 5/8, about half the size of a standard Card.
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