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"Comfy Red Chair" Corporate Sales Issue

Making it's North American debut around September 1st, 2004, is the new "Comfy Red Chair" or also known as the new "Core" card. It replaced the tired cup design used since the inception of the Starbucks card in 2001.

This Card and Sleeve is issued from the Starbucks Corporate Sales Program, directly from Starbucks Corporation. Business' can order custom Cards and Sleeves (as shown here) for promotional use or customer giveaways. This Sleeve is similar to the new Core Sleeve (available to the public from Starbucks Stores) but doesn't have the extra flap with the card details. This Sleeve, and all used by the Starbucks Corporate Sales Program are designed without the Card pocket. Each Card is attached with glue.

Depending on the custom order, this Sleeve could come with multiple variations of messages and a variety of Starbucks Cards that are available.

Collectors Note: This Sleeve is labeled CAR-170





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