The GOLD Card program is all about recognizing customer loyalty. Its designed to reward the most frequent customers. Starbucks Gold is an exclusive club membership that will allow customers to save 10 percent on purchases at participating U.S. Company operated Starbucks stores. This program is an upgrade from the Starbucks Card Rewards program and offers customers even more value with a consistent 10% discount on most purchases (excluding digital releases, newspapers and Starbucks Cards). What is new and different is a special friends and family discount days. On your birthday you'll get a free beverage (any beverage, any size). As you purchase drinks, you'll receive a free drink after 10 purchases. Each Gold Card member has an account (starbucks.com/gold) to watch their purchases and rewards.