"Prototype"

There is a lot of text on the Sleeve (shown below) with the cover saying "The Experience Matters", with "Starbucks Leadership Conference 2001" in smaller print. Also on the front is the phrase: "Everyday, around the world, one customer at a time".   Inside where the Card pocket is, is a gray subtle picture of a bag of coffee beans. Below the Card slot is the wording "Presenting the Starbucks Giftcard". Also worth mentioning is a special number stamped inside the Sleeve, behind where the Card is located. There's a small box with a 4 digit number. The one we have is numbered 2106 (see image below). It's assumed this is the counting number of the approximately 3000 made. Finally the back of the Sleeve says: "Some years back, we began to imagine a giftcard, One that could be given as a way to share the Starbucks Experience. A simple card for customers to use on a daily basis for the beverages, pastries, coffee beans and other must-haves that take their fancy. A convenient, wallet-sized giftcard. A little something special to add to their experience. A little something like what's inside".

Lastly, we should mentioned that the color of the Sleeve is NOT orange (as the top picture shows), but a brownish orange (shown in the larger picture).

Because the program was just being created, Starbucks didn't have a theme or catch phrase. Again, they used the term "giftcard" which they don't use at all. The envelope or Sleeve was an inside marketing tool to introduce the concept to everyone attending the 2001 Starbucks Leadership Conference in Seattle.

Considered MEGA-RARE, this card will fetch top-dollar! If intact with the original Sleeve, pricing could be extreme!

Below is the inside without the Card to show the numbered box.

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