(RED) Limited Edition North America

Released in North America, January 3rd, 2009 is the (RED) Card.

Starbucks is a partner of Product Red, an organization co-founded by rock singer Bono. The idea is simply to raise money to help our African friends dyeing of AIDS. November and December 2008, Starbucks donated 5cents for every Peppermint Mocha Twist, Gingersnap Latte or Espresso Truffle drink. Now that the holidays are over, this Card will replace that promotion and allow customers to order anything on the menu, and as long as they use this Card, 5cents will be donated from each purchase and collected for the (Red) effort. It only takes apx 9 purchases to give someone a days medicine. The promotion end on December 31st, 2009 (noted on the sticker).

Inspired by the most familiar symbol of the African savanna, the umbrella thorn acacia, a slender, rugged tree with a wonderful canopy. The entire Card is red, including the right pane - which is normally clear. This is also the first time the traditional "Starbucks Card" line across the center is replaced with (STARBUCKS) RED. Also notice that the sirens eye is missing for the first time.

Collectors Note: There are differences between the 6051 and 6052 issues for those that collect variations.

More about RED.

"(RED) is coming to a corner near you thanks to Starbucks. I'm very excited to be able to say that," said Bono, co-founder of (RED). "The business of Starbucks with roots in Africa and branches all over the world is an ideal fit for (RED). It's pretty mind-blowing to think that millions of people can buy (RED) going about their daily lives and in doing so raise millions of dollars to fight AIDS in Africa. That's not a bad hit from your caffeine."

"(RED) is making remarkable progress in the worldwide effort to address AIDS in Africa. We have a deep partnership with coffee growing regions in Africa. We are proud to partner with our customers to contribute toward an AIDS-Free Africa", said Howard Schultz, Starbucks chairman, president and ceo.

To find out more, visit www.joinred.com or www.theglobalfund.org or visit www.starbucks.com.

This limited edition issue has a matching sleeve and can be seen by clicking the link above or visiting the Special Sleeves page.

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